The typeface looks like a blackletter or gothic script font. A great wordmark is more than selecting a trendy font-the font has a shape and a form that add to the communicative nature of the logo.įor example, note the logo for The New York Times. However, it's also imperative that we, as designers, recognize the expressive and communicative nature of typography and typefaces. Wordmarks can be a great choice for logo design because it's the name of the business: there's no mistaking that. Note that these examples are typographic-while they do have unique visual aspects, the design itself is all about the typography and the name of the business itself. Coca Cola Logo, Kellogg's Logo, and Netflix Logo Some famous examples of logo design that would be considered wordmarks are Coca Cola, Kellogg's, and Netflix.
In this case, the logo itself tends to be the name of the business. Wordmarks are a type of logo that relies on typography to visually communicate the logo design concept. Let's go through the different types of logos, with examples. There are several different styles of logo design, each with their own strengths and possibilities. Logo Design Concept by punkl What Are the Different Types of Logo Design? a logo?" Let's take look at the different types of logos. We'll explore how many types of logo design there are and answer questions like "What is a logotype?" and "What is a wordmark vs. In this article, we'll look at the types of logo design, different logo styles, and logo style examples to inspire you.
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